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IT Question
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Ruphus
Posts: 3782
Joined: Nov. 18 2010
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RE: IT Question (in reply to Ruphus)
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Thanks, Arash. In the second part of your reply resides potential to the answer. ( First part not so much, as it has to do with voluntary renunciation of profits.) So, how far would a devaluation through unspecific traffic go? Naturally, the more you can tell manufacturers about your visitors / the more transparent / specific the characteristics of vistors, the higher in value the option for corresponding industries´s placing of advertisements. What if the traffic is more or less unspecific, with everyone and their aunt Elisabeth clicking through the plattform? What if they stay only for a short while? Or erratically with very different ways of stopping in? What if visitors come only sporadically, however consistantly in large numbers? Can a large number of clicks remain worthless on the marketing sector? I have heard of such an opinion ( from laymen, though), but can´t agree. I am convinced that a large number of visitors is always capable of generating correspondingly large investments through advertising. If unspeciific ads wouldn´t pay, positioning like on advertising pillars would be useless. After all, instead of orphaned surfaces we see rather more than less unspecific ads. Large screens over public spots seem the deal these days. From there I assume: # The less specific the public the lower advertising fees may be # yet, any traffic / viewings count Thus: Large traffic with unspecific vistors and behaviour might yield small pennies per visiting / viewing head yet considerable profits. Objections anyone? Ruphus
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Date Mar. 18 2014 21:01:37
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Arash
Posts: 4495
Joined: Aug. 9 2006
From: Iran (living in Germany)
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RE: IT Question (in reply to Ruphus)
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Ruphus, you should be more specific about what you are looking for, since internet marketing is a huge and complicated area with lots and lots of different subcategories and money making models and options. We have pay per click, pay per view, pay per lead, all the google options, etc.... Besides, the most important thing when talking about Clicks is CPC (Cost per Click for advertisers) which is dependent on the KEYWORD. For publishers there are high paying keywords (commercially attractive) and low paying or even non paying keywords (commerically unattractive). An advertiser who is interested to place ads for "car insurance" has to pay a lot of money for ads and someone offering recipes for spaghetti or whatever probably almost nothing. Lets take our own foro for instance. I would say here we have targeted quality traffic for an advertiser offering online flamenco guitar lessons. The website owner offers some data to the potential advertiser, such as monthly visitors, etc. and asks for $100 each month for a 728px × 90px banner on top of the page. There are other options such as Adwords/Adsence from google as mentioned. For a website owner with lots of visitors, some clicks and income are more or less always created if they use adsence for instance. So you can always make few pennies from clicks with all kinds of websites. But lets assume you have a website about CAR INSURANCE IN UTAH and use adsence. Your website is very popular and Search Engine Optimized so that you appear on first page of google whenever someone searches for the keyword "Car insurance in utah". Naturally you will have a lot more visitors than someone who is on page 20 and you will be more trusted by visitors. And since car insurance in utah is a highly competitive market, Advertisers HAVE to pay more money to google (and indirectly to you). In fact, I saw clicks getting as high as $100 each click! Of course in such a market competition is extremely high and your chance of appearing on first page with your website is extremely low.
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Date Mar. 23 2014 8:24:05
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