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RE: what ever
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malakka
Posts: 170
Joined: Jan. 14 2009
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RE: what ever (in reply to estebanana)
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Stephen, I am not in your shoes and am not in your situation, but it seems to me that you need to have some sort of plan to reach the kind of success you desire. Art is a funny thing as artist's and artisan's real drive is to create, construct, build (verb not a noun), etc. Trying to develop a some sort of business plan almost never comes first. There are luthiers of all types of guitars that do well and there are those that build awesome instruments, but struggle and end up taking on other types of work or leave the art completely. Most of the successful luthiers really develop connections with players and get guitars into their hands. Building hype in this day of age is essential, no matter how crass some think of it. There are so many luthiers (or wannabe) out there today that competition is stiff. The quality of instruments available these days is astounding- nylon, steel string, archtop and electric. On the other hand though, guitar players are often conservative and struggle going out of the box when choosing an instrument. Classical players and many archtop players don't seem as stubborn as flamenco and rock guitarists though. So, again, it seems to me that a luthier really needs to get as much exposure as possible. Look at Lester Devoe, he lives in some tiny town in Central California and prior to that he lived in a small town in Maine- both are not flamenco hotspots. Yet, he seems to really work on the marketing and this has led to him being well-known. I am sure you know all of this and I am regurgitating to the choir. Will moving to another "flamenco locale" really change things? Having played in numerous bands over the years I learned that we had to hustle and and hype ourselves to stand out and get gigs. Look at the flamencos in the bay area and one can easily see who gets the most gigs and how they do it. Both the previous posters really have great advice. One thing to consider is to take a course on developing a business plan. My wife took one when she was developing a business and the work they did on developing a plan, marketing, etc was invaluable. Most of the women taking the course were artists/artisans who were getting help on developing the business end of their passion. The course was a huge amount of work, but in the end they all had solid and well thought out business plans. I have played two of your guitars and frankly, I think they are great - a friend owns one and he really loves it. In this day of age the flamenco guitars coming out of places other than Spain are just as good as those in Spain, imo. I thought yours really stand up sound-wise and appearance. Your rosettes are really beautiful as are your decorative embellishments. I really like the sound of your guitars as well - I remember playing one and thought what a great dry and strong sound with a wonderful balance in the basses and trebles. The video Don Soledad posted is a great example.
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Date Apr. 18 2011 18:22:58
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