IT Question

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IT Question

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Ruphus

Posts: 3782
Joined: Nov. 18 2010

IT Question

Could you think of an internet plattform that could be highly frequented internationally, yet not making profits through ad placement?

Or to say it in other words:

How would yet traffic in large numbers hypothetically be looking like if it was to yet remain unattractive for advertisers?

Thank you in advance!

Ruphus

REPORT THIS POST AS INAPPROPRIATE | Date Mar. 18 2014 8:56:52

Arash

Posts: 4495
Joined: Aug. 9 2006
From: Iran (living in Germany)

RE: IT Question (in reply to Ruphus)

An example for a highly frequented site without ads is wikipedia.
They dont make money through ads. The only "ad" I saw was recently from wikipedia itselfasking for donation to help keeping wikipedia free from ads.
Of course I'm sure many advertisers would be highly interested to place ads on wikipedia.

So basically interesting sites based on voluntary work could be ad free sites with lots of visitors.

Advertisers want to make money, so they are usually only interested in quality traffic (which can be traffic based on location, behaviour, interests, etc. = Targeted Traffic).

Hypothetically, if there were 1 billion visitors without money, they would still be
more or less unattractive for advertisers even though a large number.
Of course only hypothetically, since normally someone visting a site is searching for something related to that site and this might directly or indirectly lead to some kind of investment from that visitor one way or another. Thats what advertisers hope for.

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REPORT THIS POST AS INAPPROPRIATE | Date Mar. 18 2014 18:48:56

Ruphus

Posts: 3782
Joined: Nov. 18 2010

RE: IT Question (in reply to Ruphus)

Thanks, Arash.

In the second part of your reply resides potential to the answer.
( First part not so much, as it has to do with voluntary renunciation of profits.)

So, how far would a devaluation through unspecific traffic go?

Naturally, the more you can tell manufacturers about your visitors / the more transparent / specific the characteristics of vistors, the higher in value the option for corresponding industries´s placing of advertisements.

What if the traffic is more or less unspecific, with everyone and their aunt Elisabeth clicking through the plattform?
What if they stay only for a short while? Or erratically with very different ways of stopping in? What if visitors come only sporadically, however consistantly in large numbers?

Can a large number of clicks remain worthless on the marketing sector?

I have heard of such an opinion ( from laymen, though), but can´t agree.
I am convinced that a large number of visitors is always capable of generating correspondingly large investments through advertising.

If unspeciific ads wouldn´t pay, positioning like on advertising pillars would be useless. After all, instead of orphaned surfaces we see rather more than less unspecific ads. Large screens over public spots seem the deal these days.

From there I assume:
# The less specific the public the lower advertising fees may be
# yet, any traffic / viewings count

Thus:
Large traffic with unspecific vistors and behaviour might yield small pennies per visiting / viewing head yet considerable profits.

Objections anyone?

Ruphus

REPORT THIS POST AS INAPPROPRIATE | Date Mar. 18 2014 21:01:37

Ruphus

Posts: 3782
Joined: Nov. 18 2010

RE: IT Question (in reply to Ruphus)

Noone experienced / practically informed on this?

REPORT THIS POST AS INAPPROPRIATE | Date Mar. 23 2014 7:23:30

Arash

Posts: 4495
Joined: Aug. 9 2006
From: Iran (living in Germany)

RE: IT Question (in reply to Ruphus)

Ruphus,

you should be more specific about what you are looking for, since internet marketing is a huge and complicated
area with lots and lots of different subcategories and money making models and options.
We have pay per click, pay per view, pay per lead, all the google options, etc....

Besides, the most important thing when talking about Clicks is CPC (Cost per Click for advertisers) which
is dependent on the KEYWORD. For publishers there are high paying keywords (commercially attractive) and low
paying or even non paying keywords (commerically unattractive).
An advertiser who is interested to place ads for "car insurance" has to pay a lot of money
for ads and someone offering recipes for spaghetti or whatever probably almost nothing.

Lets take our own foro for instance.
I would say here we have targeted quality traffic for an advertiser offering
online flamenco guitar lessons.
The website owner offers some data to the potential advertiser, such as
monthly visitors, etc. and asks for $100 each month for a 728px × 90px banner on top of the
page. There are other options such as Adwords/Adsence from google as mentioned.

For a website owner with lots of visitors, some clicks and income are more or less always created
if they use adsence for instance. So you can always make few pennies from clicks with all kinds of websites.

But lets assume you have a website about CAR INSURANCE IN UTAH and use adsence.
Your website is very popular and Search Engine Optimized so that you appear on first page of google
whenever someone searches for the keyword "Car insurance in utah".
Naturally you will have a lot more visitors than someone who is on page 20 and you will
be more trusted by visitors.
And since car insurance in utah is a highly competitive market, Advertisers HAVE to pay more money
to google (and indirectly to you). In fact, I saw clicks getting as high
as $100 each click! Of course in such a market competition is extremely high and your chance
of appearing on first page with your website is extremely low.

_____________________________

REPORT THIS POST AS INAPPROPRIATE | Date Mar. 23 2014 8:24:05

Ruphus

Posts: 3782
Joined: Nov. 18 2010

RE: IT Question (in reply to Ruphus)

Thank you, Arash, for taking your time and explaining the basics.
You are right that accurate proportions are hard to estimate without knowing first specifics about a portal. Unfortunately, I can´t mention specifics now however, as certain rights need to be claimed first before spreading items in public.

I only wanted to know:

# Provided great numbers of constant traffic on a site
# and your marketing guys being somewhat up to date / not completely messing up opportunities ...

Could a highly frequented site ( with a somewhat intact makerting crew, provided) despite all remain without profits through clicks?

I have heard laymen opinion saying "yes", which is hard to believe for me.

My estimation is that any hypothetical portal with constant and high frequency of clicks will correspondingly be of potential for profit.

Just like any conventional advertising surface at a highly frequented spot in town should on principle be good for corresponding income through ad sales. ( Where you can´t provide visitors´ specs to advertising customers either. Yet the advertising surface will be attractive notheless, simply because of the undefined yet frequent traffic.)

Hence my thought:
The assumption that great occurance of clicks could remain without advertising clients = nonesense. Unless potentials are being exceptionally messed up by a failing marketing department.

Could you agree on this rough statement?

Ruphus

REPORT THIS POST AS INAPPROPRIATE | Date Mar. 23 2014 17:22:20