gj Michelob -> RE: Rose Rosette on Primera/A-1 Models (Jan. 6 2009 17:41:20)
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Salvador Castillo was selling guitars he built for around $2,000 USD--and these were commissions he personally built himself. Now, GSI carries his guitars and the price is $3,500 each! Other than a profit motive how can GSI account for the approximate 50 percent increase in price? Not to defend GSI, Phg_Flamenco, but the issue is now truning onto retailer's mark-ups. The devil's advocate question could be reversed to wonder why certain retailers apply standardized and expected mark-up rates, while others either over-charge or under-charge, compared to such threshold. Typically mark ups will vary according to different industries but 2 (twice the wholesale price) could be used as generalized rate (naturally it could be 3 times as much, as it is customarily for wine in restaurants). Under-pricing could be viewed as unfair means of competing, but our US market allows either, and your caveat buyer will be the sole caution. But pricing is also a marketing choice, which may determine the success of failure of either a supplier or a retailer offering the goods. GSI bills itself as the luxury boutique of classical and flamenco guitars, promoting competent advice and professionalism in a way that I find unique. I too had my shares of problems with GSI, but must report that ultimately were all most satisfactorily sorted out, also because of that courtesy and professionalism. GSI seems to enjoy a serious network of musicians and collectors gravitating about their product, and that will ensure constant top quality stock (see Reyes or Hausers) along with a fairly quick disposition of used or new instruments. In my own case, service was excellent. We had a few disagreements about the action of one intsrument, but so do we on this Forum after all.
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