Richard Jernigan -> RE: "Dilbert" Comic Strip (Aug. 5 2021 4:16:52)
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Thanks for the compliment, Bill. I was feral decades before the advent of the coronavirus. Did you know that Dilbert's creator Scott Adams is, or at least was, a great Trump supporter? I bought his book "Win Bigly" where he undertakes to analyze Trump's mass appeal. The Amazon blurb didn't make it clear that Adams was a heartfelt Trumpist, just that he was going to tell us the secret of Trump's success. It's marketing. Adams sees himself as only a mediocre marketer, but he has studied the subject and Trump is an amazing genius. Adams can tell, and we should listen to him, because Adams is a trained hypnotist. The reader is reminded of Adams' qualifications at least once per page. I was making fairly heavy weather of the book until I came to the part about "the wall." Adams tells us, somewhat breathlessly, that "the wall" is perhaps Trump's greatest masterpiece of marketing. It is a simple, easliy grasped "solution" to a complex and difficult problem. It appeals to the xenophobia of Trump's many supporters. They can imagine it however they like, since Trump is never specific about details, etc., etc. Adams takes us through Trump's genius level thought processes in constructing this marketing jewel beyond price. All this is irrefutable evidence of Trump's utter supremacy in the art and science of marketing. This is the point, about halfway through the book, where I gave up. I had read the account, by two of Trump's campaign officials, of the origin of "the wall" shtick. Before Trump would go on stage to emit one of his hour-long stream of consciousness rants, they wanted to remind him to harp on the evils of immigration and how he would put a stop to it. Since Trump responded poorly to nuance, they hit upon the cue, "Remember to say something about the wall." Trump found that promising to build "the wall" was a great applause line so he continued to elaborate upon it, soon hallucinating Mexican financing. Adams' book is the only one I can remember actually throwing in the trash. Still, I think "Dilbert" is a great strip. I have read that many of the ideas are crowd sourced, but Adams does a good job with them. RNJ
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