Echi -> RE: Pepe Fernandez/ Solera Los Angeles (Jan. 25 2018 13:21:31)
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quote:
Not sure why solera would open a store in LA, commercial rent is insane.....not complaining, just surprised. I suppose there are 2 good reasons. The first one is that it’s a good idea to have a shop in the USA if many of your customers live in USA. As a matter of fact in USA it’s easier to find amateur players willing to spend good money for a top rate flamenco guitar than in Europe. I saw it many times. People are diffident for intercontinental shipping and hidden douane costs and a shop in USA can boost your business. Second good reason is that some guitars are more sought after in USA than in Spain: Old Ramirez, De la Chica, Arcangel etc. The idea is to find them in the 2nd hand market in Spain and sell them in USA. In Spain the influence of Paco drove the taste of the people towards a different kind of guitar. In USA, the fascination for Sabicas, Escudero etc. and the influence of people like the Romeros or Brune contributed to drive the general consensus for the old style flamenco guitar. In Spain everybody knows about Esteso and very few about Barbero.
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