bernd -> RE: Luthiers in Germany (May 13 2016 12:20:00)
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Just a few remarks in order to luthiers in Germany, because I live in the middle of Germany and might say that I have a quite good overview about the luthiers in our country. 1) We have very few luthiers builiding flamenco guitars as well in order to a very small market. Luthiers builiding flamlencas, too, are - Brunswicker & Apelt (Frankfurt) - Stefan Schlemper (Worpswede) - Thorsten Lietz (Essen) - Wolfgang Suttner (Groß-Zimmern) - Erik Krause (Freiburg) He built a long neck flamenca for Tomatito - Katarina Wolf (Göttingen) - Martin Duwe (Mainz) - Gert Esmyol (Munich) There is no way to get a German luthier made flamenca at 2 to 3 k$ or €. At this range there is no better option to buy Anders´ 1A. The alternative can be the Camps Concierto from Spain, but it doesn´t sound that bright and crispy as Ander´s 1A, and it costs more. 2) Mundo Flamenco (Freiburg) is not a luthier but a specialized dealer with a world wide top noch reputation. He has the best biggest hand selected flamenco guitar collection in Europe. 3) Vioworld is an online classified ad magazine where also some decievers deal there. So keep an eye on dubious payment suggestions and declare your own safe option to keep it strictly up! There were several posts on German guitar forums the last 2 years. 4) To Anders: I´m sorry to read your words and I´m still dreaming of your 1 A. I´m sure one day I´ll be happy to earn enough money to get it. With reference to IraqiOud I suggest, too, to re-organize your marketing activities. When I talk about flamencas with German guitarists and you are named, people tell me they heard a little bit via my posts here in on my community, but there is no apperance like your guitars were out of reach, while your pricing is absolutely competitive. Please don´t feel offendet by the following statement: Only the cheap discounter like Aldi and Lidl can make a good business by selling via the price. Today I have phoned with a German luthier (not named here) regarding his student flamenca, based on his entrance classical model. This model is only built on customers request. The entrance line will only be built, if he has some apprentices, because it takes too much effort to build them. So he has focused to have a good market position in the 2.500 to 3.000 € range. Furthermore from time to time he is present at the guitar festivals. Johannes, the owner of Mundo Flamenco, made exhibitions at flamenco festivals during 90th and 2000th years and reached a high level of brand awareness. Today, marketing doesn´t work anymore as it did in the beginning of the 2000th years, that´s over! Having a website, a good reputation and a youtube channel is much to less for today. The internet can still be used to get to generate profitable leads, but the strategy has changed. You cannot wait for the customers to come to you hoping to get sold some guitars. E. g. you´ll need to let the birds fly out to get a better attraction ;-) Please take my words as and advice. Maybe you can think a little bit before you might make a wrong decission. Saludos Bernd
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