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Ruphus -> RE: New website (Jul. 29 2014 8:54:39)
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I find the comments so far a bit sparing regarding praise for the choice of fonts.
Because I think fonts and layout to be set really tasty.
On the other hand what is a bit lacking is the photographic presentation of the guitars.
The motif should be delivered to the eye in an emphasized way / without distracting background.
One way would be before a canvas like Ethan does.
Another way ( with shop background) would be to produce layers in an app like photoshop, having the background faded ( just like on your site ) and the fully retained guitars layered on top.
Secondly, it seems no good choice to have guitars put horizontally. Neither shot in other angles than perpendicular, straight from the side or back. The estimating eye wants them to be shot centered, so that symmetrical and proportional relations shall be firm.
If photos are being put horizontally because of a larger size enabled that way, I would position the pics vertically / smaller with a "Click for enlarged image" option which shall lead to a full screen picture.
Another suggestion for to bring out the best of the motifs is the light. It should be even for documenting pictures ( which does not mean that you couldn´t place pictures of artistic value for deco, then however with special lighting, like say highly contrasting "night" scenes for instance. Like e.g. in an ambience that could be in a bar or such).
For handsome docu lighting early morning or late afternoon sunlight can be great. For levelling out shadows you can use a mirror or bright surfaces reflection.
Finally, other than for artistic takes colors should be captured neutrally ( white balance <-> can also be done in post; at least with raw format). And maybe enhance crispness by applying a bit of sharpness in post.
Ruphus
PS:
I was about to suggest that you let an advanced photographer do the images, like your B&W ones, which are looking good. Then came to mind that you want to present the pictures already done.
From there, a bit of post editing might be helpful.
PS2:
How about a dedicated site for presenting custom guitars?
PS3:
If you like to stay with the concept of presenting the guitars in shop environment, I suggest a shallower DOF / usage of wider aperture, for to expose the motif.
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