|
estebanana -> What's in a name? (Mar. 8 2012 17:35:54)
|
The latest guitar I'm building, but with a different kind of label. This is a Chinese seal I made many years ago, combined with my round initials stamp. The seal is made of carved stone and it's pressed into a red block of ink I bought in China. I make a label this way from time to time for certain customers who are not super attached to name recognition. It still identifies it as my guitar, but is less about the demonstration of branding with my name. I prefer this way, maybe I'll move towards unique labels made with seal stamps.
Spanish guitar, Chinese seal, you are who you are. I'm not Spanish and I'm not Chinese, but if we worried about that we would never make, write or draw anything, would we?
When I made the seal I was thinking about some invented alchemists shop in my mind. Alchemy, the silly and naive metaphor we use to signify transformative actions. Naive is good, because it is a better way to create as opposed to self conscious and ego driven.
Your own name means nothing when you create something good, because you really only acted as a tube through which the universe traveled. Lucky you. But the problem is people want name recognition when they spend money on stuff and this is why the universe is not perfect.
Images are resized automatically to a maximum width of 800px
|
|
|
|
