Ruphus -> RE: what ever (Apr. 16 2011 13:12:12)
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I think to completely understand Stephen´s concern. This is no fancied, but an actual problem. I see how PR determins yet in the most unrelated, hence practical fields. Even in wholy craft-related matters. Like in dental techniques, where I saw yuppy individuals flash up the carrier ladder, passing truely capable and much longer employed colleagues, only for truckling at the labs leader and twaddling as if dental technique was to be their life. Symptoms of a common, unindependent thinkers´syndrom that can afflict decent producers as unrecognized indeed. Hey, even in established politics, where exclusively policies should matter, the silly public will go after matter of personal appearance and sympathy instead of aim and performance. That is some incredible nonesense, yet established way. Or when just looking around at daily perceptions. Hair cut, dress, voice, diplomactic skills etc. all will matter before the actual contents you got to share. The actual contents make a mere 11% of how you will be perceived, appreciated or disregarded. Common cirmcumstance, despite being totally without sense. Strategy and hot air for trash on the one hand and dismiss and ignorance for valuable contribution on the other. And the success of the first always eating from the well deserved share of the second. ( Which is what many don´t understand who defend the irrational of **** marketing. Just as if baseless PR and market wouldn´t affect the capables´ living situation, which it does however as directly as can be.) Yeras ago, I started pointing out in classical guitar forums that Ramirez due to its image is releasing mediocre to alright quality for outrageus prices. At first I was strongly attacked by the believer fraction for touching a taboo, but then gradually encreasingly voices came up who experienced the same thing, and meanwhile there obviously has come about certain awareness on this. By now this brand ain´t the holy grail anymore that it used be perceived as, and I am certain that the critical evaluation on public forums in the aftermath must have helped with driving attention to other manufacturers who deliver at more reasonable conditions. ( Sometimes uncomparably better performing instruments for a fraction of the price.) What I would suggest to you, Stephen, is this: Let a number of respected / trustworthy members of this forum, who in the same time should be experienced with / owner of concert level instruments / reputated makes, evaluate a handful of your guitars over the course of one to two weeks each. Optimally members who reside near your area, to limit your expenses on shipping costs. The quid pro quo of the recepients should be to then post substantial and unadorned reviews on the individual guitar they inspected. In case that you can think of a number of members who´d meet these criteria, including your trust in them to neither embezzle nor damage, such a project could turn out fundamental to your shops recognition. The quite potential outcome should outweigh the loss through shipping costs ( and even eventual small repairs, as people sometimes seem unable to avoid small dangs or scratches ) by far. Four or five dedicated reviews, containing detailed descriptions, pros and cons, comparisons to popular makes and possibly bits of audio or video on this forum should yield considerable impact. Having seen several times by now in the guitar and recording studio world what qualified user reviews can do, I can foresee what a fair PR project like my suggestion above could be doing for your work. Ruphus
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